Category: Enterprise Sales

The Top 12 Things Your Sales and Marketing Teams Should Collaborate On

Sales and marketing collaboration, or alignment as the popular buzz has phrased it, will be a crucial component of B2B sales success in 2018. The "why" of the matter is something that has been well discussed in outlets such as Forbes: "Gone are the days of marketing bringing in leads with clever headlines and unverified … Continue reading The Top 12 Things Your Sales and Marketing Teams Should Collaborate On

What Behavioral Neuroscience Can Teach Us About Sales

Back in 2014, Inc. proclaimed that "sales is now science," courtesy of their article on the topic, The Neuroscience Of Selling: "Neuroscience allows scientists to study how the brains of the buyer and seller are acting and reacting during actual sales situations. This provides a level of detail that simply wasn't available using the blunt … Continue reading What Behavioral Neuroscience Can Teach Us About Sales